When Case Matters
Case sensitivity matters when abc123 and ABC123 represent different values. This can happen in software exports, API keys, product codes, user handles, inventory labels, and database IDs.
Formula Method
Use EXACT when case matters:
=SUMPRODUCT(--EXACT(A2,$A$2:$A$100))>1This returns TRUE when the exact same text, including capitalization, appears more than once.
Case-Insensitive Cleanup
If case should not matter, normalize values first with LOWER(TRIM(A2)). This makes North, NORTH, and north comparable.
Use a Duplicate Finder
The Duplicate Row Finder includes matching options for duplicate detection. Use it when duplicates are based on one or more columns, not just a single list.
Before Removing Duplicates
Decide whether you want exact duplicates, case-insensitive duplicates, or duplicate business records. These are different problems and should not be cleaned with the same rule.